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MetaPack unveils findings for e-commerce delivery survey

Findings from a survey by Research Now on behalf of e-commerce delivery provider MetaPack have revealed that UK, US and European consumers want more delivery choices, greater delivery convenience and a tailored delivery experience.

Consumers expect online retailers to provide more convenient and more personalized delivery options to accommodate their busy lifestyle needs, and they will not hesitate to abandon an online purchase if the delivery option they want is not available.

The findings of the MetaPack ‘Delivering Consumer Choice: 2015 State of eCommerce Delivery’ survey highlight the increasingly crucial role delivery plays in influencing which retailer a consumer chooses to shop with.

Two-thirds of the 3,000 adults surveyed (66%) confirm that they had bought goods from one retailer in preference to another because the delivery options on offer were more appealing – with 49% saying that they had been happy to pay more for a better or more convenient delivery option.

Kees de Vos, chief product and marketing officer, MetaPack, said, “This clearly highlights how e-commerce directors that continue to focus solely on making changes to front-end website capabilities are missing out on an increasingly obvious and more significant opportunity to drive conversion – providing delivery services that meet each customer’s personal, complex demands.”

As well as the delivery options, 76% of shoppers also viewed a retailer’s return options before placing an order, with 51% saying they had failed to proceed with a purchase because the returns process offered was not easy or convenient for them.

The MetaPack survey was conducted online with 3,000 respondents across the USA, the UK, Spain, France, Germany and the Netherlands. Respondents were aged between 18 and 65+, and the survey sample was designed to ensure equal weighting in terms of age and gender for each country and between countries.

October 29, 2015

Video Exclusives

Drone footage of Hermes super hub

Hermes UK has opened its new purpose built, automated parcel distribution hub in Rugby, the biggest of its kind in the UK. The £31m (US$40m) development represents the most significant investment in the company’s history and will create more than 100 jobs. Located in Rugby, the Midlands super hub measures 270,000ft², the equivalent of 34 soccer pitches, and has the capability to efficiently process in excess of one million parcels each day.

23 August, 2017

UPS delivery drivers trained using VR simulations

UPS has announced that it will start training student delivery drivers to spot and identify road hazards using virtual reality (VR) headsets that simulate the experience of driving on city streets. The company will launch VR training at nine UPS Integrad training facilities in September.

To read more about the training simulation, click here.

16 August, 2017


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