Supplier Spotlight

In what area do you think the cooperative agreement between IPC and the UPU will have the greatest impact?

Industry Opinion

« back to blog listings

Stalled drone deliveries

Ian Kerr, founder and host of the Postal Hub Podcast, presents highlights of research into the current progress of drone postal deliveries in the USA

Is the world ready for delivery by drone? Amazon seems to think so! The e-commerce giant ran an ad for Amazon Echo during this year’s Super Bowl that featured a delivery drone.

Retailers such as 7-11, and delivery companies including DHL, Singapore Post and Swiss Post (above) have all experimented with drone delivery. To this point, regulation has been singled out as the reason why drone delivery hasn’t, ahem, taken off.

Putting aside cost, practicality, and regulatory challenges, what does the public think of delivery by drone? The USPS Office of Inspector General surveyed people aged 18 to 75 across the USA, to find out what they think about the prospect of their parcels being delivered by drone.

According to the survey, Americans anticipate delivery by drone being offered within the next five to 10 years. About 75% think it will be here within five years. Reception of the concept is mixed, however: more like it than dislike it, but there are many people who haven’t yet decided whether or not they’re interested in drone delivery.

For the public, one-hour delivery is the most interesting application for drone delivery, followed by delivery in cases of emergency.

Trust is an issue
Trust issues are looming as the major barrier to widespread acceptance of drone delivery – drone malfunction is the major concern. Will the drone fall out of the sky, injuring people or damaging the parcel?

Security is another significant concern – will my parcel be stolen in transit or when delivered? Worries about parcel theft were prominent in less urbanized areas.

Overall, urban residents trust drone delivery more than rural residents. This is an interesting finding, since drone delivery may be more suited to rural areas than to densely populated urban areas where drones may have nowhere to land. So while remote areas might be more suited to drone delivery than urban areas, there is little interest and trust in drone delivery among those living in remote areas.

Different generations have differing views on drone delivery; millennials have high interest and trust in drone delivery, whereas baby boomers are less trusting of the technology.

A boost from innovation
While companies such as Amazon and Flirtey may have hogged the headlines when it comes to delivery drones, there is good news for USPS (United States Postal Service) if it decides to launch delivery by drone – the research showed that the public’s perception of USPS as an innovative brand would increase if it introduced drone delivery.

The drone industry needs to overcome trust and awareness issues for drone delivery to be a success, especially in rural areas where drones might be most useful.

Postal and parcel operators need to move on from drone trials that have previously been branded “PR stunts” –flying a branded drone around a paddock won’t help the cause. The public need to see drone deliveries being made successfully and safely for their trust and security concerns to be assuaged.

Mercedes-Benz’s futuristic Vision Van – a van that can transport and launch drones – is an interesting innovation, and could prove to have real-world applications. But as long as ideas like this remain concepts, the public perception of drone delivery is unlikely to change.

To hear more from Kerr’s podcast discussing the use of drones with Jake Soffronoff from USPS OIG, click here.

Bio:
Ian Kerr is the founder and host of the Postal Hub Podcast. Kerr has a deep knowledge of the Australian postal network, both in retail and delivery, through his many years working for the Post Office Agents Association Limited, the national association for small business owners in the Australian postal sector.

February 6, 2017

 

Comments:

There are currently no comments.

If you would like to post a comment about this blog, please click here.

Video Exclusives


Fetch robots trialled at DHL warehouse

Deutsche Post DHL Group and technology manufacturer Wärtsilä have completed a pilot project testing mobile robots from Fetch Robotics for warehouse applications.

11 July, 2017



Australia Post trials three-wheeled delivery vehicle in Brisbane

Australia Post delivery workers have begun trialling a new electric delivery vehicle in Brisbane that will allow them to deliver more small parcels than ever before.

13 June, 2017



Read Latest Issue

Read Latest Issue

Exclusive Articles

David Jinks, head of consumer research at Fastlane International, believes 3D printing is the blueprint for future supply chains and a big step toward instant consumer gratification.  July 24, 2017
Click here to read more


Santosh Sahu, CEO of LastMileLink Technologies, a CitySprint subsidiary, explains how the latest technologies can be used to help operators overcome last-mile hurdles July 20, 2017
Click here to read more


Simon Cooper, business solutions sales director, Dematic Northern Europe, considers the impact of modern robotics within the logistics warehouse  July 11, 2017     
Click here to read more



Supplier Spotlight

Supplier SpotlightClick here for listings and information on leading suppliers covering all aspects of the postal technology industry. Want to see your company included? Contact helena.hunt@ukimediaevents.com for more details.

فروشگاه اینترنتی فروشگاه اینترنتی سیستم همکاری در فروش ماهواره آنلاین اندروید کانال تلگرام ماهواره آنلاین اندروید چت روم دانلود فیلم فروشگظ;ه اینترنتی

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the postal technology community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to helen.norman@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email helena.hunt@ukimediaevents.com