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Shaping the future

February 25, 2013

Brody Buhler, global managing director, postal industry group, Accenture LLP, talks to Postal Technology International about the inspiration behind his presentation at Post-Expo Latin America 2013 and explores the future of the market

What will you cover in your presentation and why did you choose this topic?
Each year, Accenture conducts research in the postal sector to identify postal organisations with the best performance to help determine what makes them high performers. We look for commonalities to identify the characteristics of high performance that will provide insights into how other postal organisations could achieve similar performance. My presentation will focus on key research findings and recommended focus areas for posts that want to create value and deliver high performance for their customers.

What can delegates hope to learn by attending the event?
Delegates will learn about industry trends we’ve identified, efforts other posts have undertaken to diversify and grow, and focus areas that have the greatest areas of success as posts continue to work through ongoing industry transformation.

Why is it important to attend industry events such as Post-Expo Latin America?
This is an industry in transformation and the right strategy is critical for success and, perhaps, survival in the future. It is becoming even more critical for postal organisations to understand what is going on in the industry and learn from others facing similar challenges. Events like Post-Expo bring industry professionals together to understand emerging trends, share in success stories and easily network with their peers. I find these opportunities to hear these stories and meet the people who are leading the transformation invaluable.

What else are you looking forward to seeing at the conference/exhibition?
I’m interested to hear about the innovative ways postal organisations in Latin America are addressing the challenges of decreasing mail volumes and increasing parcel volumes. I’m excited to see how those innovations are creating new business opportunities and building market share. I’m also interested to learn how they are addressing their legacy ghosts such as the challenges presented by the universal service obligation and extensive legacy networks.

What challenges is the industry facing in the Latin American market?
I think Latin America is uniquely positioned in some ways. Unlike their global colleagues, Latin American postal agencies have significant opportunity to reduce costs through automation and grow both traditional mail and new business lines.

How can these challenges be overcome?
The key to success lies with a balanced approach that addresses the costs, constraints and challenges that exist from their legacy business while aggressively pursuing products and services where the post has a competitive advantage. Taking advantage, for example, of their comprehensive last mile coverage or the breadth of their retail network will allow posts to develop competitive products and services. As postal organisations pursue growth with strategic cost cutting they will thrive in this new market. That is the path to high performance.

Brody will present Reinvention: strategies for an industry in transformation at 2:20pm on Tuesday 16 April at Post-Expo Latin America 2013 in Brasilia, Brazil. For more information on the event, including the full conference programme and how to register, please click here.

February 25, 2013


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